Not at all scared by the neo-Nazi plot foiled a few hours dall'Election night, Barack Obama has prepared an offensive media like never before in the history of the race for the White House.
Wednesday, October 29, at eight o'clock, was aired on major American television networks CBS, NBC , MSNBC, Fox, BET, TV One and Univision, one spot-long 30 minutes , which seemed so much the speech of a unified networks newly installed President of the United States. Even the background was treated in detail by the strong staff of Obama, to resemble as closely as possible to the study of home white. Everywhere, the Stars and Stripes to the shoulders, as under obligations of the United States.
Obama then bought, the sound of a million, half an hour of space on seven national channels to transmit a superspot election to five days before the vote. The movie is the result of weeks of work by the famous director Davis Guggenheim , son of the official campaign documentarian of Robert Kennedy and author Al Gore's Oscar-winning documentary on global warming.
This is a special (the Americans have dubbed "infomercial") entitled "Barack Obama: American Stories," which recounted the life of the candidate (with a lot of pictures of parents and grandparents) and explained the story of four typical American families, selected with great care, put on his knees by the crisis. The narrator of Obama are told, from the white mother who complains of the impossible costs of health care, the black senior who can not pay for medicines his wife suffering from arthritis, the Hispanic single mother has to do two jobs in order to grow his daughter, until the worker who lost his job at Ford, an icon of great American dream.
No candidate before, throughout the history of American presidential republic, had never thought to appeal to multimedia launched an offensive of this size. In the past there had been near the Texas billionaire Ross Perot - who participated in the race for the White House in '92 against Clinton and Bush father, with little success. At the time Ross Perot bought a series of maxispot but much shorter and not many TV stations simultaneously.
order to launch its offensive media, Barack Obama has spent a fortune of $ 5 million for a half-hour episodes. Of course, if you could afford it because his fund-raising has exceeded the astronomical figure of $ 600 million. It has certainly not been spared in recent days, 140.00 passing well on all the commercials that American broadcasters and watch them one after the other, it would take 53 days of uninterrupted view.
Experts image of Obama have long studied not only the speech, and all aspects of the movie, but as it was the right time to send it, for maximum emotional impact to convince the undecided, in the wake of meeting held with Bill Clinton.
But the ability to use new technologies and especially in the multimedia campaign, Barack Obama has already ample evidence during the primaries, making it sound like his former rival Hillary Clinton somewhat retro. The result was certainly positive
0 comments:
Post a Comment